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  • 6 CRO Mistakes You Might Be Making (And How to Fix Them)
    Posted by lkolowichYou just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who visit […]
  • Paint by Numbers: Using Data to Produce Great Content
    Posted by rjonesx.It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from […]
  • Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday
    Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard […]
  • Pubblicità occulta online e offline: la difficile definizione e i casi limite
    Dalla consultazione delle previsioni meteo alla prenotazione di una vacanza, dal controllo delle news alla conclusione di un acquisto online piuttosto che al pagamento del parcheggio per l’auto, senza ovviamente dimenticare svago e lavoro sui social media, non c’è dubbio che Internet occupi attualmente un ruolo assolutamente pervasivo nella la vita di ognuno di noi. […]
    Marco Fiorillo
  • Dai Google Glass alle novità di Facebook: le notizie tech dal 18 al 24 giugno 2017
    Come ogni settimana torna la nostra rubrica “Le notizie tech della settimana” che raccoglie le principali novità degli ultimi sette giorni su digitale, tecnologia e innovazione. Tra le notizie tech principali vi sono sicuramente le novità che riguardano le piattaforme di streaming musicale e quelle sul fronte privacy di Facebook. Di seguito le notizie tech principali del […]
    Giuseppe Petrellese
  • Guerrilla marketing: quando l’originalità serve come campagna di sensibilizzazione
    Il pregio del marketing non convenzionale — in tutte le sue declinazioni, che sia ambient marketing, guerrilla marketing, eccetera – è, si sa, la sua economicità, soprattutto se rapportata all’efficacia e, cioè, alla facilità con cui si riesce a far passare il proprio messaggio, a fare in modo che questo sia seguito da un’azione e a […]
    Virginia Dara
  • The 7 Best Office Music Playlists for Productivity
    Not long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer's block. Over two years later, they are truly the […]
  • 6 Digital Storytelling Lessons from Pottermore
    As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an […]
  • 4 Key Traits of Highly Successful Entrepreneurs
    Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success at the time, but today, all […]